Channel Concentration Risk: When Your Revenue Model Is Structurally Weaker Than Your Financials Indicate
Gross margin and revenue growth metrics can obscure a category of structural fragility that has disrupted otherwise healthy businesses with little warning: concentration risk embedded in go-to-market channels. When a single distributor, platform, or reseller relationship accounts for a disproportionate share of revenue access—rather than just revenue volume—the business is more exposed than any income statement will reveal. Mapping and stress-testing channel dependencies has become an essential